Emilia Clarke has been identified as the highest-earning British female action movie star on Instagram, earning up to £26,562 per sponsored post. This revelation comes from new data compiled by KingCasinoBonus, which analysed the marketability of British action stars on the social media platform.
The “Game of Thrones” actress, who boasts an impressive 28.3 million followers and a 3.31% engagement rate, has outperformed her peers in the female category. Her earnings are 137% above the average for British action stars, illustrating her strong influence in the realm of social media marketing.
In the broader landscape, Tom Holland remains the overall highest earner among British action stars, with the “Spider-Man” actor raking in up to £67,298 per post. His considerable following of 65 million and a higher engagement rate of 4.27% positions him as a dominant figure in the industry, earning 500% above the average for British action stars.
Top Ten Highest-Earning British Action Movie Stars on Instagram
| Rank | Actor | Earnings (£) | Percentage Above/Below Average (£11,208.27) |
| 1 | Tom Holland | £67,298 | 500.43% |
| 2 | Jason Statham | £33,060 | 194.96% |
| 3 | Emilia Clarke | £26,562 | 136.99% |
| 4 | Henry Cavill | £23,256 | 107.49% |
| 5 | Florence Pugh | £14,440 | 28.83% |
| 6 | Anya Taylor-Joy | £14,402 | 28.50% |
| 7 | John Boyega | £11,818 | 5.44% |
| 8 | Tom Hiddleston | £11,514 | 2.73% |
| 9 | Idris Elba | £3,610 | -67.78% |
| 10 | Daniel Kaluuya | £3,154 | -71.86% |
Following Clarke is Jason Statham, who earns up to £33,060 per post. The “Fast & Furious” star has 42 million followers and a 1.99% engagement rate. Clarke ranks third overall, followed closely by Henry Cavill, who earns £23,256 per post, and Florence Pugh, who commands £14,440 per post. Cavill, renowned for his role as Superman, has 27 million followers, while Pugh, who appeared in “Black Widow,” has a relatively small following of 9 million but an impressive engagement rate of 10.58%.
The analysis highlights the disparity in earnings among British action stars, with some commanding significant fees while others earn considerably less despite having large follower counts. For example, Idris Elba, known for films like “Hobbs & Shaw,” earns just £3,610 per post, which is 68% below the average for British action stars. With over 6.7 million followers and a low engagement rate of 0.39%, Elba’s earning potential is impacted compared to his more popular peers.
Daniel Kaluuya, the Oscar-winning actor known for “Black Panther,” ranks even lower, earning £3,154 per post—72% below the average. Despite his acclaimed career, his follower count of under 1 million limits his overall earning potential. However, his engagement rate of 4.90% suggests a dedicated audience.
Nicholas Hoult, known for “Mad Max,” earns £2,964 per post, while fellow actors Kate Beckinsale and Gerard Butler both command £2,888 per post. Although their follower counts exceed some of their counterparts, low engagement rates hinder their overall earning potential.
A spokesperson for KingCasinoBonus commented on the findings, saying, “While it’s not surprising that stars like Tom Holland and Emilia Clarke are earning well on Instagram, the diversity in earning potential among British action stars is particularly noteworthy. Brands are increasingly valuing engagement over follower count, highlighting that a smaller, highly engaged audience can be more lucrative than millions of passive followers.”
This analysis underscores the evolving landscape of social media marketing, where the quality of interaction often outweighs sheer follower numbers, providing valuable insights for brands and marketers alike.
