A recent study has uncovered the careers most sought after by Generation Z, with “model” emerging as the most desirable job, boasting over 385 million posts on Instagram. The research conducted by Class Central, a platform that aggregates online courses, assessed the frequency of career-related hashtags on the social media platform to establish its rankings.
The study highlights the growing influence of social media on job aspirations, particularly in the modelling sector. Hashtags like #Modellife and #Modelagency have gained significant traction, reflecting how platforms like Instagram have transformed the industry and reshaped its appeal to younger generations. Over the past few years, social media has revitalised modelling, paving the way for a new breed of influencers and models who leverage their online presence to secure brand partnerships.
Following closely behind in the rankings is “artist,” with over 345 million career-related hashtags. This surge in interest mirrors recent findings from a BBC Bitesize Careers survey, where “artist” made its debut in the top ten most popular jobs for teenagers. Instagram has become a vital tool for artists, enabling them to showcase their work and connect with a broader audience, thus cultivating a supportive digital community.
The role of “photographer” ranks third with 268 million posts, showcasing how photography has thrived through social media. Many photographers use these platforms to present their portfolios, market their services, and engage with potential clients. Meanwhile, “makeup artist” claims the fourth spot, accumulating over 149 million posts. The makeup industry has harnessed social media as a powerful marketing tool, allowing artists to highlight their skills, stay abreast of trends, and interact directly with their clientele.
The top 10 most sought-after jobs for Gen Z:
| Rank | Job Title | Number of Instagram posts |
| 1 | Model | 380,000,000 |
| 2 | Artist | 345,000,000 |
| 3 | Photographer | 268,000,000 |
| 4 | Makeup artist | 149,000,000 |
| 5 | Blogger | 127,000,000 |
| 6 | Marketing | 86,500,000 |
| 7 | Singer | 70,600,000 |
| 8 | Personal trainer | 58,900,000 |
| 9 | Actor | 52,900,000 |
| 10 | Influencer | 50,200,000 |
In the fifth position is “blogger,” with 127 million Instagram posts. Blogging has transformed into a significant career path, offering opportunities for partnerships with brands and exploring various business ventures. The sixth-most popular job is “marketing,” with over 86 million posts. This reflects the appeal of marketing to Gen Z, who have become valuable assets in creative teams due to their familiarity with social media trends.
“Singer” ranks seventh with 70 million posts, highlighting the impact of social media platforms like Instagram and TikTok on the music industry. These platforms have become pivotal in launching new talent and setting music trends. “Personal trainer” follows in eighth place, with over 58 million posts. The fitness industry has capitalised on social media, driving various global fitness trends and encouraging Gen Z to pursue careers in fitness.
“Actor” secures the ninth spot, with 52 million posts, as many aspiring actors leverage social media to document their journeys and offer career advice to followers. Rounding out the top ten is “influencer,” which has over 50 million posts. This profession has captivated younger generations due to its engaging nature and lucrative brand partnerships.
Interestingly, traditional professions such as “doctor” and “lawyer” appear much lower in the rankings, with “doctor” at 25th and “lawyer” at 34th. However, roles like “writer,” “YouTuber,” and “fashion designer” remain popular among young job seekers.
Dhawal Shah, CEO of Class Central, commented on the findings, noting the shift in Gen Z’s job preferences towards creative roles, particularly those intertwined with social media. He also remarked on the surprising interest in traditional professions, suggesting a potential evolution in career aspirations for future generations.
