Doceree, the world’s first global network of physician-only platforms for programmatic messaging, has unveiled a groundbreaking platform designed exclusively for healthcare publishers. The new service, named admanager, aims to streamline the ad management process for publishers, improve engagement with healthcare professionals (HCPs), and maximise revenue through a more efficient and tailored advertising system.
As digital advertising grows increasingly complex, healthcare publishers face the challenge of managing ads while ensuring compliance with the strict standards of the medical industry. With the launch of admanager, powered by Doceree’s proprietary technology, ESPIYAN™, the company provides an all-in-one solution that enhances ad targeting, inventory management, and ad performance, all while meeting the regulatory requirements of the healthcare ecosystem.
Admanager offers a sophisticated suite of tools that allows publishers to optimise their ad inventory with precision, ensuring higher fill rates and maximised return on ad spend (ROAS). The platform enables dynamic inventory optimisation, compliance automation, and improved targeting, offering a more seamless experience for publishers looking to engage HCPs more effectively.
One of the standout features of admanager is its ability to enhance the quality of ad content. By using AI-powered insights, the platform empowers publishers to create more relevant and impactful advertising experiences, boosting engagement rates and ultimately increasing revenue. This technology helps fine-tune messaging, ensuring it resonates with healthcare professionals while ensuring compliance with strict advertising guidelines.
Harshit Jain, MD and Founder of Doceree, explained the rationale behind launching admanager: “The idea behind admanager is to provide a fresh and efficient way for healthcare publishers to manage their ad inventory. We believe our proprietary technology allows them to unlock the full potential of their platforms, improve engagement with HCPs, and maximise revenue while maintaining the highest standards of compliance and user experience.”
Vijay Adapala, EVP of Global Supply Partnerships at Doceree, added, “Current ad platforms used by healthcare publishers are often not tailored to the unique needs of the industry. This creates real challenges such as difficulty reaching HCPs, compliance risks, and underutilised ad inventory. Admanager is designed to solve these problems by offering a platform that meets the specific needs of the healthcare advertising market.”
Key features of admanager include:
- Healthcare-Specific Capabilities: Designed for the healthcare industry, ensuring compliance with regulations like HIPAA, GDPR, and CCPA while offering relevant ad targeting.
- Centralised Inventory Management: Linking publishers with premium healthcare advertisers for better fill rates, higher CPMs, and increased revenue.
- End-to-End Monetisation: Ensuring precise ad placements and full integration with demand-side advertising platforms for maximum revenue opportunities.
- AI-Powered Optimisation: Real-time data analytics and machine learning to optimise ad performance.
- Seamless Integration: A user-friendly interface that integrates with existing systems without disruption.
- Built-in Compliance & Security: Ensuring full compliance with industry regulations.
In addition to these features, admanager includes ‘Ask Doceree’, a 24/7 AI-powered assistant that provides real-time support for publishers, helping them manage their platform integration, ad operations, and best practices with ease.
Doceree’s new admanager platform is poised to transform the way healthcare publishers manage and monetise their advertising efforts, offering an efficient, compliant, and revenue-boosting solution tailored to the healthcare industry.
For more information on admanager, visit Doceree’s website.
