Linda Walmsley Interviews AO Founder, John Roberts, as Part of 2024 Business Leaders Series
Linda Walmsley, professional interviewer and founder of recruitment firm Walmsley Wilkinson, continues her 2024 series of interviews with business leaders. The latest installment features John Roberts, the entrepreneur, philanthropist, and founder of AO, the UK’s leading online electrical retailer.
Entrepreneurial Beginnings
In the interview, John Roberts recounts his journey from a struggling student to founding AO in 2000 after a £1 bet with a friend. The bet led to the transformation of the white goods market, and over two decades later, AO now employs 3,000 people and includes one of Europe’s most advanced electrical recycling plants and the UK’s largest online mobile phone retailer.
Career Insights and Lessons Learned
Roberts shares how his early work experiences, such as a stint in hospitality at The Last Drop Hotel, shaped his approach to business and customer service. He emphasizes the importance of hard work and dedication, noting, “Hard work beats talent when talent doesn’t work hard.” This work ethic remains a core value at AO, where the focus is on creating a high-performance culture.
Philanthropic Passion
As a passionate advocate for youth development, Roberts speaks about his role in the establishment of the Youth Infrastructure Fund, aimed at restoring £1 billion in youth services. He also remains actively involved with OnSide Youth Zones, a charity providing safe spaces for young people.
Leadership Philosophy
Roberts offers leadership advice based on his extensive career, stating, “If you believe you can, you can. There’s always a way, even if it’s not immediately obvious.” His emphasis on personal growth and continual learning is a theme throughout the interview, alongside his advocacy for social mobility through technology, particularly the internet.
For the full interview, visit Walmsley Wilkinson’s website.
