VitrA Tiles, part of the Eczacıbaşı Tiles Group, has been awarded a 2025 Red Dot Design Award for its CementEra collection. Recognised in the ‘Product Design’ category, the series was praised for its contemporary design and flexibility in architectural applications. The Red Dot Awards continue to honour excellence in global design.
Urban textures reimagined with finesse
Inspired by the raw elegance of concrete, the CementEra collection transforms industrial aesthetics into sophisticated design. Its surfaces reflect a minimalist elegance, brought to life in four elegant tones: light greige, dark greige, light grey, and dark grey.
The collection includes two decor styles that integrate seamlessly with these tones, adding subtle variety. Offered in four size options—120×280, 120×120, 60×120, and 60×60 cm—CementEra provides options suitable for both floor and wall installations. A distinctive 120×120 cm mix decor tile features dynamic lines and a glossy effect, created through a specialised printing method.
Judged by leading international design authorities
The Red Dot Design Award, established in 1955, is among the most respected global honours for product design. In 2025, a jury of 43 independent experts from 21 countries reviewed entries from more than 60 nations. CementEra was selected for its exceptional design value.
