Author: Sam Allcock

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Sam Allcock is the founder of PR Fire. He helps small to medium-sized businesses land coverage in publications like BuzzFeed, Metro, The Huffington Post, and The Telegraph through smart press release distribution.

Lenovo, a prominent name in technology innovation, has showcased a series of cutting-edge AI-powered devices at Lenovo Innovation World 2024. The new lineup, which includes the latest ThinkPad, ThinkBook, Yoga, and IdeaPad laptops, aims to redefine both enterprise and consumer computing experiences. As AI becomes increasingly integral to computing, Lenovo is positioning itself at the forefront of this technological shift. The company projects that by 2027, 60% of PCs shipped will be AI-capable, reflecting a significant transformation in the way technology supports personal and professional activities. Lenovo’s new AI PCs are designed to offer personalised user experiences, enhanced productivity, and…

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In a bid to revive the magic of childhood play, Hasbro has joined forces with S Club’s Bradley McIntosh to highlight the importance of co-play through a nostalgic new collection of Transformers toys. The partnership aims to bridge the generational gap in playtime and reconnect parents with the joy of shared activities with their children. Research commissioned by Hasbro reveals a surprising trend: many Brits, having put away their toys in childhood, only rediscover them decades later with their own children. The study shows that 18% of children as young as four years old put down their toys, only to…

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Harry Clark, known for his stint on BBC’s “The Traitors,” joined forces with the Take Five to Stop Fraud campaign today at London’s Kings Cross Station. The event, aptly named The Stop Inn, was designed to raise awareness about fraud and encourage the public to protect themselves against scams. From 4pm to 8pm, visitors to the pop-up event had the unique opportunity to engage with mind-controlled robots that poured free drinks, demonstrating the advanced technology while drawing attention to the crucial issue of fraud prevention. The event aimed to remind people to stay vigilant, especially as they return to their…

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DNA Payments has introduced its new Merchant Portal App, designed to bring the full capabilities of its Merchant Portal to smartphones running iOS and Android. The new app aims to provide businesses with a streamlined solution for managing online payments, finances, and transactional data directly from their mobile devices. The Merchant Portal App offers a range of features to facilitate payment processing on the go. Merchants can now accept card payments through a built-in Virtual Terminal and utilise Integrated Payment Links to securely receive payments via SMS or email. This functionality is particularly beneficial for businesses that need to process…

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A new study has highlighted an “urgent need” for substantial reform in the UK to address a range of interlocking crises, including economic decline, regional disparities, and declining state capacity. Researchers from the University of California Los Angeles (UCLA) and the Hertie School in Berlin, Germany, have used the Berggruen Governance Index (BGI) to assess the UK’s performance in democratic accountability, state capacity, and living standards. The study underscores that austerity measures implemented after 2010 and the decision to leave the European Union have left “long-term scars” on the UK economy, contributing to what the report describes as an “economic…

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In a move aimed at modernising talent acquisition across the region, a consortium of 13 local authorities and key services in Greater Manchester and Blackpool has selected inploi’s candidate experience platform. The decision follows a competitive pitch and involves a substantial six-figure investment over a four-year period. The partnership, led by Wigan Borough Council under the banner ‘the greater.jobs Collaboration,’ marks a significant upgrade to the region’s recruitment processes. The authorities and services now adopting inploi’s platform include Bolton, Bury, Greater Manchester Combined Authority, Manchester, Oldham, Rochdale, Salford, Stockport, Tameside, Trafford, Wigan, as well as Transport for Greater Manchester and…

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UEFA has unveiled a major new partnership with Kaizen Gaming, one of the leading names in GameTech, naming its premium brand Betano as the official global sponsor of the UEFA Europa League and UEFA Conference League. This sponsorship will take effect from the 2024/25 season and extend through to the 2026/27 season. Additionally, Kaizen Gaming’s Greek and Cypriot brand, Stoiximan, will serve as the competition’s sponsors in those respective countries. The announcement, made in Monaco prior to the UEFA men’s club competition draws, marks a significant extension of the successful collaboration between UEFA and Kaizen Gaming. This partnership builds on…

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Starting a tech company can be an exciting but challenging endeavor, especially when it comes to securing the necessary funds to turn your vision into reality. Here’s a comprehensive guide to help you navigate the funding landscape and find the best financial backing for your tech startup. 1. Assess Your Financial Needs Budgeting: Start by outlining your financial needs. This includes costs for product development, operational expenses, marketing, legal fees, and more. Projection: Develop a detailed financial projection for at least the first year. This will help you understand how much funding you need and for how long. 2. Bootstrapping…

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Former England and Surrey batsman Graham Thorpe has died at 55, the England and Wales Cricket Board (ECB) has announced. A standout left-hander, Thorpe played 100 Tests and 82 one-day internationals from 1993 to 2005, amassing 6,744 Test runs with 16 centuries. After retiring, he coached New South Wales, Surrey, and the England team from 2010 to 2022. The ECB described him as “one of England’s finest batters” and a cherished figure in cricket, expressing deep shock and noting the joy he brought to fans and teammates throughout his 13-year international career. "He brought much joy to fans of English…

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Search Engine Optimization (SEO) is a crucial component for businesses aiming to enhance their online presence and drive growth. Effective SEO practices improve a website’s visibility in search engine results pages (SERPs), attract more qualified traffic, and contribute to long-term business success. Here’s a look at the significant benefits of SEO for business websites and how it supports growth. 1. Increased Organic Traffic One of the primary benefits of SEO is its ability to drive organic traffic to a business website. By optimizing your website for relevant keywords and improving its overall quality, you increase the likelihood of appearing higher…

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Falling behind on loan payments can be a stressful and challenging situation. Whether due to unexpected expenses, job loss, or other financial difficulties, being unable to pay your loans can have serious consequences, including damaged credit scores and increased debt. However, there are steps you can take to address the issue and find a resolution. Here’s a guide on what to do if you’re unable to pay your loans. 1. Assess Your Financial Situation Before taking action, it’s crucial to understand your financial situation thoroughly. Start by reviewing your income, expenses, and outstanding debts. Create a detailed budget to identify…

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Introduction Adopting healthy eating habits is crucial for maintaining overall well-being and preventing chronic diseases. By incorporating nutritious foods and making mindful choices, you can enhance your energy levels, improve your mood, and support long-term health. Here are ten essential eating habits that can contribute to a healthier life. 1. Prioritize Balanced Meals A balanced meal includes a mix of macronutrients: carbohydrates, proteins, and fats, along with a variety of vitamins and minerals. Aim to fill half your plate with vegetables and fruits, a quarter with lean proteins like chicken or beans, and a quarter with whole grains like brown…

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