Toluna, a prominent global insights and research technology provider, has introduced its latest innovation, QProbe, as part of its AI Everywhere strategy. This cutting-edge tool aims to revolutionise both quantitative and qualitative research by providing conversational insights. QProbe’s initial launch focuses on improving the depth and quality of open-ended survey responses, offering more nuanced insights from respondents.
The introduction of QProbe has shown impressive results, significantly enhancing the quality of open-ended answers in up to 90% of cases. The tool operates using two layers of artificial intelligence. The first layer interprets the stimulus to give context to the survey prompts, while the second layer identifies responses that lack detail and engages respondents with personalised follow-up questions in a conversational manner.
Frederic-Charles Petit, CEO of Toluna, expressed enthusiasm about the launch, stating, “QProbe represents a significant step forward in our commitment to delivering the highest quality insights to our clients and the highest level of engagement to our panel of respondents through the introduction of AI-driven conversational research.” He emphasised that by leveraging AI, the tool enhances survey quality and provides clients with more actionable data than traditional open-ended responses.
QProbe integrates seamlessly into Toluna Start and is designed for open-ended question enhancement across the company’s full range of service levels, from do-it-yourself (DIY) to full-service consultation. When paired with Toluna’s SmartCloud, users can streamline theming and sentiment analysis, allowing for a more efficient extraction of insights.
Available in 14 languages and across 37 countries at launch, QProbe is a versatile solution tailored for any survey that includes open-ended questions. Its scalability makes it an attractive option for businesses seeking to gather deeper insights without compromising on quality.
“The launch of QProbe is another milestone in Toluna’s ongoing mission to empower businesses with cutting-edge technology and AI-driven solutions,” Petit concluded. “With this tool, we continue to redefine the future of insights, ensuring our clients receive the most valuable and actionable data possible.”
For further information about QProbe and Toluna’s AI Everywhere strategy, visit the official Toluna website.
