Victoria Baths Engagement

Victoria Baths Engagement

Working with Victoria Baths to link them into community projects and support a resident-led weekend festival.


To connect local residents into the activity and community of Victoria Baths. To support engagement activity to identify resident-led projects that could utilise Victoria Baths as a community resource.



Benefits of sharing information

Newsletters may help people to feel part of their community and contribute to building strong communities. They can be an effective method of delivering health and social advice resulting in positive behaviour changes, although they may not be effective for those with a low education level. Communicating information through social media can help to reach traditionally harder-to-reach groups and offer a rapid and collaborative way of communication.

Benefits of social activities

Connecting with others is one of the Five Ways to Wellbeing, five evidence-based actions which can improve personal wellbeing. Social connectedness has a strong positive impact on both physical and mental health. Increased social connectedness is linked to reduced mortality risk, healthier lifestyles and higher cognitive functioning. Socially well-connected people are more resilient, feel more able to take charge of their lives and less stressed. Older adults that are socially connected experience increased life satisfaction.


In 2019 buzz Neighbourhood Health Worker Aron Thornley met with Victoria Baths to discuss their involvement with local Ardwick residents. These conversations were delayed by renovation works and COVID-19 restrictions.

The conversation continued in 2021 with buzz Neighbourhood Health Worker Nico Dhillon. Through this connection, local residents on a buzz walkabout were able to experience a tour of the building, some having never been in before.

This project has been a success as it led to Nico holding an engagement stall at a volunteer-led weekend event. Nico’s connections also meant a local artist was able to share her creations with a new audience.

The involvement of buzz has helped to identify new groups to connect residents with (for example history groups), and provided the venue with suggestions direct from residents of what they like to engage with moving forward.

Project Team

buzz Manchester Health & Wellbeing Service

Victoria Baths


Strategic links to local/national policies (sharing information)



Community sense of belonging

Our Manchester Strategy

Reach harder-to-reach groups

Fair Society, Healthy Lives (Institute of Health Equity, 2010)

Involves people in their community

NHS Five Year Forward View (Department of Health, 2014)

The Manchester Prevention Programme

Manchester Population Health Plan

Signposts to information and can lead to positive behaviour changes

Make Every Contact Count (Future Forum, Department of Health, 2011)

General Practice Forward View (NHS England, 2016)

Manchester’s Health and Wellbeing Strategy

Research/evidence base

Capurro et al (2014) The Use of Social Networking Sites for Public Health Practice and Research: A Systematic Review. Journal of Medical Internet Research, 16 (3), e79

Panza et al (2020) Evaluation of an intervention aimed at supporting new parents: the Baby Newsletter project. Italian Journal of Pediatrics, 46 (1), pp. 123-

Brewer et al (2020) Emergency Preparedness and Risk Communication Among African American Churches: Leveraging a Community-Based Participatory Research Partnership COVID-19 Initiative. Preventing Chronic Disease: Public Health Research, Practice and Policy, 17, e158

Bruce et al (2006) Case Study: The Role and Impact of Community Newsletters in Fostering Social Cohesion and Community Development. Journal of Rural and Community Development, 1 (2), pp. 176-185

Strategic links to local/national policies (social activities)



Social inclusion

Manchester Population Health Plan

NHS Five Year Forward View (Department of Health, 2014)

Enabling resilient communities

Greater Manchester Mental Health and Wellbeing Strategy

Increased mental wellbeing

Manchester Health and Wellbeing Strategy

Greater Manchester Mental Health and Wellbeing Strategy

Helping people live healthier lives

Healthy Lives, Healthy People (MH Government, 2010)

The Manchester Locality Plan – A Healthier Manchester

Manchester Health and Wellbeing Strategy

Manchester Prevention Programme

Research/evidence base

Global Council on Brain Health (2017) - The Brain and Social Connectedness

Ministry of Social Development (2018) - The measurement of social connectedness and its relationship to wellbeing

New Economics Foundation (2008) – Five ways to wellbeing

Oliver Huxhold, Martina Miche, Benjamin Schüz. (2014) Benefits of Having Friends in Older Ages: Differential Effects of Informal Social Activities on Well-Being in Middle-Aged and Older Adults, The Journals of Gerontology: Series B, Volume 69, Issue 3, Pages 366–375.

Umberson, D. & Montez, J. K. (2010) Social Relationships and Health: A Flashpoint for Health Policy. Journal of Health and Social Behavior. 51(S) S54–S66.


Chris Doyle – Neighbourhood Health Worker

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