buzz Update Email Newsletter

buzz Update Email Newsletter

A weekly newsletter promoting local activities and opportunities for residents and organisations.

Benefit of sharing information

Newsletters may help people to feel part of their community and contribute to building strong communities. They can be an effective method of delivering health and social advice resulting in positive behaviour changes, although they may not be effective for those with a low education level. Communicating information through social media can help to reach traditionally harder-to-reach groups and offer a rapid and collaborative way of communication.

Location

Online - Chorlton, Whalley Range and Fallowfield neighbourhood

Project Team

Laura Cassidy (buzz)

Aim

To put together a newsletter full of local activity so that I can promote what is going on in our local community. The newsletter includes details of groups, activities, training, employment and volunteering opportunities, and funding. This is sent out to my mailing list of local workers community groups, organisations and residents who then themselves forward on to their network.

Testimonial

“Although we are somewhat restricted with lockdowns & isolation, the information emails that I have received from Buzz have reminded me that there is still a lot going on 'out there'...….

Occasionally, I have felt a bit bombarded with so much information (also receive mail-shots from other Manchester organisations) but I must remind myself that, at present, publicity is best channelled via IT media.

So, persevering, I found out about the Platt Hall Group, which spurred me to tidy up my Zoom act. Oh! Joining in the conversation about PH objects was such a confidence boost, a friendly, relaxed & cultural experience.

Although only an amateur, the advert for facemask sewers also caught my eye among the emails; the prepared material is waiting to be put together as I write.

There's so much more in these emails, including health guidance, environmental issues, fund-raising, activity projects, etc. and, to compliment the basic information, Laura is always helpful with any further queries & further suitable links. Thank you for all your efforts to keep me informed and active when all community venues are closed.” Pauline, Whalley Range resident

“I find these updates extremely helpful and useful, especially as I am still relatively knew to the area. I keep the latest update in a paper format for when I am working with patients so I can see at a glance what is happening in the neighbourhood. I also do this with your other neighbourhood what's on updates.” Natalie – Social Prescriber

“The updates are great. I sent info of the clay making activity a few months ago to a friend in isolation which I believe she signed up for. Keep them coming... “ Jane, Whalley Range resident

“Not sure how I would be able to do my job without the weekly updates from the Buzz workers. I use the information you provide on a daily basis with the patients I support.

It saves me so much time looking for activities and finding out about new services, that otherwise I would never get to know about. I regularly contact Buzz workers when I want to find out about a local group/activity. You always respond and your knowledge of the local communities is amazing.” – Sue – Social Prescriber

“Please could you add my email to the Buzz mailing list – it’s great content and useful for the What’s On Central newsletter” Tamzin – Community Inclusion Service

Evaluation

The newsletter is an ongoing project but as you can see from the feedback, it is valued in the community and has led to lots more people getting involved in community projects and activities.

Strategic links to local/national policies

Benefit

Policy

Community sense of belonging

Our Manchester Strategy

Reach harder-to-reach groups

Fair Society, Healthy Lives (Institute of Health Equity, 2010)

Involves people in their community

NHS Five Year Forward View (Department of Health, 2014)

The Manchester Prevention Programme

Manchester Population Health Plan

Signposts to information and can lead to positive behaviour changes

Make Every Contact Count (Future Forum, Department of Health, 2011)

General Practice Forward View (NHS England, 2016)

Manchester’s Health and Wellbeing Strategy

Research/evidence base

Capurro et al (2014) The Use of Social Networking Sites for Public Health Practice and Research: A Systematic Review. Journal of Medical Internet Research, 16 (3), e79

Panza et al (2020) Evaluation of an intervention aimed at supporting new parents: the Baby Newsletter project. Italian Journal of Pediatrics, 46 (1), pp. 123-

Brewer et al (2020) Emergency Preparedness and Risk Communication Among African American Churches: Leveraging a Community-Based Participatory Research Partnership COVID-19 Initiative. Preventing Chronic Disease: Public Health Research, Practice and Policy, 17, e158

Bruce et al (2006) Case Study: The Role and Impact of Community Newsletters in Fostering Social Cohesion and Community Development. Journal of Rural and Community Development, 1 (2), pp. 176-185

Contact

Laura Cassidy - Neighbourhood Health Worker

Laura.Cassidy@gmmh.nhs.uk

T: 07818 522 978


If you found this page helpful, maybe someone else will too?

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Michelle, Cognitive Behavioural Therapist, Greater Manchester Mental Health NHS Foundation Trust photo