Age Friendly Positive images

To promote local older residents who are still active and doing positive things.

Benefit of promoting equality

Promoting equality and diversity helps build strong, trusting relationships within communities. People feel safe, less isolated and more able to actively contribute to decisions about the community. It can have positive impacts on employment and the local economy. Valuing diverse experiences can help develop unique and innovative solutions which are specific to the community. Workplaces that promote equality and diversity see increases in productivity, creativity, problem solving and revenue.

Location

Wythenshawe (Northenden, Brooklands, Baguley, Sharston and Woodhouse Park)

Project team

Emma Farrell (buzz)

Kath Constable (local residents)

Marie Greenhalgh (Wythenshawe Good Neighbours)

Megan Brown (buzz)

Aim

To promote local older residents who are still active and doing positive things.

We hope this will help to change to narrative and stereotypes of older people in Wythenshawe and across Manchester.

Testimonial

"I want to encourage other people to join and keep smiling"

Evaluation

This project is still in progress but we have started to collect some really positive images.

Strategic links to local/national policies

Benefit	Policy
Increasing community involvement	Healthy Lives, Healthy People (MH Government, 2010) Manchester Prevention Programme
Socially connected communities	Manchester Population Health Plan
Empowering residents	NHS Five Year Forward View (Department of Health, 2014)
Building on individual and community assets	Our Manchester Strategy Manchester Prevention Programme
Supporting local economy	Taking Charge of our Health and Social Care in Greater Manchester (GMCA, 2015)
Improving employment prospects	Taking Charge of our Health and Social Care in Greater Manchester (GMCA, 2015) Manchester Health and Wellbeing Strategy
Legislation	The Equality Act 2010 The Human Rights Act 1998