Age Friendly Communication Webinar

Age Friendly Communication Webinar

Involving older people and age friendly network members in sharing guidance on what makes good age friendly communications.


This online event was targeted at individuals who run community activities for older people, to help them learn more about getting the word out about what's going on in their neighbourhood.

During this event we delivered a presentation alongside older residents from the Hulme & Moss Side Age Friendly Board to share our Age Friendly Communication Checklist. This was designed using a combination of existing evidence from reliable sources and the input of older residents from the city of Manchester:


City wide

Benefits of promoting equality and diversity

Promoting equality and diversity helps build strong, trusting relationships within communities. People feel safe, less isolated and more able to actively contribute to decisions about the community. It can have positive impacts on employment and the local economy. Valuing diverse experiences can help develop unique and innovative solutions which are specific to the community. Workplaces that promote equality and diversity see increases in productivity, creativity, problem solving and revenue.

Benefit of sharing information

Newsletters may help people to feel part of their community and contribute to building strong communities. They can be an effective method of delivering health and social advice resulting in positive behaviour changes, although they may not be effective for those with a low education level. Communicating information through social media can help to reach traditionally harder-to-reach groups and offer a rapid and collaborative way of communication.


Delivering this presentation had multiple positive outcomes:

  • Promoting the work that buzz have been doing with residents across the city.
  • Promotion of the age friendly training we have created to deliver with services and organisations across the city.
  • It empowered older residents to speak out about what age friendly communications means to them and why it’s important. Here is an example: “Promoting your information in the libraries is a good place to find people like me. I pick up information from there when I want to know what’s going on. Libraries are a place where communities connect and find out information about what is going on in the area. They have notice boards as well.”

Project Team

buzz Manchester Health & Wellbeing Service Hulme & Moss Side Age Friendly Board

Ambition for Ageing

Strategic links to local/national policies (promoting equality and diversity)



Increasing community involvement

Healthy Lives, Healthy People (MH Government, 2010)

Manchester Prevention Programme

Socially connected communities

Manchester Population Health Plan

Empowering residents

NHS Five Year Forward View (Department of Health, 2014)

Building on individual and community assets

Our Manchester Strategy

Manchester Prevention Programme

Supporting local economy

Taking Charge of our Health and Social Care in Greater Manchester (GMCA, 2015)

Improving employment prospects

Taking Charge of our Health and Social Care in Greater Manchester (GMCA, 2015)

Manchester Health and Wellbeing Strategy


The Equality Act 2010

The Human Rights Act 1998

Research/evidence base

Ambition for Ageing (2020) - A Toolkit for Inclusion in Practice

Community Toolbox - Building Inclusive Communities

Disability Rights UK (2014) - Inclusive communities: A research report

Good Things Foundation (2018) - How we build inclusive communities

Manchester City Council - Equality Objectives 2020 - 24

World Economics Foundation (2019) - The business case for diversity in the workplace is now overwhelming

Strategic links to local/national policies (sharing information)



Community sense of belonging

Our Manchester Strategy

Reach harder-to-reach groups

Fair Society, Healthy Lives (Institute of Health Equity, 2010)

Involves people in their community

NHS Five Year Forward View (Department of Health, 2014)

The Manchester Prevention Programme

Manchester Population Health Plan

Signposts to information and can lead to positive behaviour changes

Make Every Contact Count (Future Forum, Department of Health, 2011)

General Practice Forward View (NHS England, 2016)

Manchester’s Health and Wellbeing Strategy

Research/evidence base

Capurro et al (2014) The Use of Social Networking Sites for Public Health Practice and Research: A Systematic Review. Journal of Medical Internet Research, 16 (3), e79

Panza et al (2020) Evaluation of an intervention aimed at supporting new parents: the Baby Newsletter project. Italian Journal of Pediatrics, 46 (1), pp. 123-

Brewer et al (2020) Emergency Preparedness and Risk Communication Among African American Churches: Leveraging a Community-Based Participatory Research Partnership COVID-19 Initiative. Preventing Chronic Disease: Public Health Research, Practice and Policy, 17, e158

Bruce et al (2006) Case Study: The Role and Impact of Community Newsletters in Fostering Social Cohesion and Community Development. Journal of Rural and Community Development, 1 (2), pp. 176-185


Yasmin Holgeth - Age Friendly Neighbourhood Health Worker

Mob. 07425 536823

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